Gamification platforms
GAMIFICATION 3.0
VIRTUAL GAMES FOR BUSINESS
VIRTUAL GAMES FOR BUSINESS
The LEVELUTION gamification platform uses virtual computer games to support the achievement of business objectives. The key element of our strategy is to lure users into an advanced world of the game, where the progress depends entirely on the gamers’ business achievements. The better the users fulfil their sales, efficiency, quality and training plans, the more virtual currency, which enables them to develop in the game world, they obtain. A motivational strategy constructed in such a way contributes to an increase between 10% and 20% in the sales, promotes regular monitoring of business reports and supports long-term commitment of the users of a gamification platform.
EFFECTIVENESS OF THE LEVELUTION GAMIFICATION PLATFORM
Challenges of increasing difficulty, leaderboards, awards, statuses, badges, points and areas of competition and cooperation are the elements of games of unusual motivational power. In the LEVELUTION gamification programs, in order to achieve business goals, we focus on harnessing our innate willingness to accept challenges, eagerness to increase our social status and readiness to compete and cooperate.
The effectiveness of the LEVELUTION gamification platform in business
61%
OF ENGAGED B2B CLIENTS
+ 61% of the addressees of the program became engaged in the LEVELUTION gamification program
+ 9 months of active participation in the program
+ at least 10 logins a month per participant
+ clear growth in sales of the involved B2B partners’ companies
The effectiveness of the LEVELUTION gamification platform in business
94%
OF ENGAGED EMPLOYEES
+ 94% of employees took part in the LEVELUTION gamification program
+ 12 months of active participation
+ at least 15 logins a month per participant
+ the annual plan significantly exceeded
- turnover decreased by nearly 20%
The effectiveness of the LEVELUTION gamification platform in business
70%
THE COVERAGE OF E-LEARNING TRAININGS
+ on average, 70% of the platform users took part in e-learning trainings
+ 80% of correct answers in educational quizzes
EFFECTIVENESS BACKED BY TESTS
Nearly 2 000 users took part in tests of the LEVELUTION gamification platform. We launched two gamification programs for them: a 12 month long game for approx. 1 200 employees of the banking sector and a 9 month long game for approx. 800 B2B clients of the construction sector. Both were concluded by achieving the assumed KPIs together with a significant increase in the key business indicators.
TESTED GAME FORMATS
In the game world layer, the LEVELUTION gamification platform utilizes construction and farming games themes. Both types of games are famous for the possibility of building several months long engagement of gamers.
80% OF FULFILLED CHALLENGES
The mechanisms of engagement utilized in our gamification platforms translate into 80% fulfilment of business challenges posed to the participants within the framework of the program.
79% OF ENGAGED EMPLOYEES
On average, 79% of the participants of the LEVELUTION gamification platform log in at least a few times a week, open 95% of messages sent from the platform and fulfil most of the business challenges posed within the framework of the platform.
SECURITY OF DATA
The LEVELUTION gamification platform meets the safety requirements for banking applications. In 2017 LEVELUTION successfully passed security tests of one of the largest banks in the world.
VIRTUAL GAME WORLD, REAL BUSINESS GOALS
The key factor deciding on a gamification program being attractive is a coherent mix of a virtual game world and solid business goals. Within our programs, real business challenges become parts of a fictionalized world. Tackling sales challenges is rewarded with virtual resources enabling development in the game world.
DEVELOPED BUSINESS LAYER
The LEVELUTION gamification platform has a developed business layer making it possible to assign the gamers individual or group sales, efficiency, quality and training targets. The gamers’ achievements may be compared in business rankings attributed to individual tasks or to synthetic business indicators (taking into account the implementation of numerous KPIs of different weights).
SMALL PRIZES, BIG ENGAGEMENT
80% of costs of traditional loyalty programs are the costs of prizes themselves. Gamification allows to cut this type of expenditure by even 100%. The explanation of this phenomenon is the fact that we value interesting challenges and the development of our competences much more than material prizes. Merely 2% of users of gamification platforms indicate real prizes as the main motivational factor. For the majority, the possibility of advancing to a higher level, collecting experience points and fast feedback on the progress made, have the strongest influence on their engagement.
INTUITIVE INTERFACE, DEVELOPED BACKEND
Well defined game mechanics, clearly specified objectives and conditions of success as well as simple gamer’s onboarding are basic factors without which no gamification program can be successful. Our gamification platform is based on a transparent interface and configurable backend of open architecture. It allows us to create challenges, define automated messages, determine the rules of granting points, levels and badges, and also to balance the game mechanics in response to changing business needs.
Motivational strategy adapted from the games
Building the involvement of the users of the LEVELUTION gamification platform starts from inviting them to the virtual game world. In the initial phase, each player receives a package of free building resources for a start which allow them to respond to the first storyline challenges. When the user gets lured into the game, the starting resource pack becomes depleted. From this time on, all further progress in the game depends solely on the business progress of the user. For each business task completed, the user receives a resource package which enables further development in the game world.Flow
Flow is a state of strong engagement characterized by unceasing readiness to take up new challenges. To keep gamers in this state, the creators of the game are continuously throwing up new challenges of increasing difficulty. Simultaneously, they make sure that none of the challenges is too frustrating or boringly easy. In our gamification programs we use exactly the same mechanism to maintain high engagement of the participants.Real-time feedback
26% of participants of our gamification programs regard fast feedback as one of the basic motivational mechanisms. The shorter the reaction time, the easier it is for the players to assess their progress on the platform, adjust the strategy of action and achieve success.Leaderboards focused on the player
About 30% of the participants of gamification programs are so called achievers, i.e. people focused on success. In our motivational programs we motivate them, among other things, by means of friendly leaderboards or leaderboards focused on the gamer’s position. They enable comfortable tracking of one’s progress against the background of other participants, even when one does not compete for the place in the top ten.Social relations and unique distinctions
Even 56% of gamers engage in games due to the possibility of forming social relations. Players of this kind are so called social activists. Within our gamification programs we enable them cooperation in teams, gaining statuses and badges which are valued within the community.Captivating storyline
Due to gamification programs, day-to-day activities take on an additional, engaging dimension – they become elements of addicting storyline. In this way, granting of credit may be connected with acquiring bricks needed to develop a virtual city, selling building materials – with access to the next stage of a spying story, and purchasing new sport shoes – with starting cooperation with a virtual coach.
49% OF YOUR CLIENTS AND EMPLOYEES ARE GAMERS
According to recent studies, 49% of the developed countries’ population has a regular contact with computer games and an average gamer spends approximately 8 hours a week in a virtual game world. It means that 49% of us have elementary readiness to dedicate our time to interactions with a gamification platform, providing the game mechanics is engaging enough.
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