Gamification platforms

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GAMIFICATION 3.0

VIRTUAL GAMES FOR BUSINESS

The LEVELUTION gamification platform uses virtual computer games to support the achievement of business objectives. The key element of our strategy is to lure users into an advanced world of the game, where the progress depends entirely on the gamers’ business achievements. The better the users fulfil their sales, efficiency, quality and training plans, the more virtual currency, which enables them to develop in the game world, they obtain. A motivational strategy constructed in such a way contributes to an increase between 10% and 20% in the sales, promotes regular monitoring of business reports and supports long-term commitment of the users of a gamification platform.


VIRTUAL GAME WORLD, REAL BUSINESS GOALS

The key factor deciding on a gamification program being attractive is a coherent mix of a virtual game world and solid business goals. Within our programs, real business challenges become parts of a fictionalized world. Tackling sales challenges is rewarded with virtual resources enabling development in the game world.

DEVELOPED BUSINESS LAYER

The LEVELUTION gamification platform has a developed business layer making it possible to assign the gamers individual or group sales, efficiency, quality and training targets. The gamers’ achievements may be compared in business rankings attributed to individual tasks or to synthetic business indicators (taking into account the implementation of numerous KPIs of different weights).

SMALL PRIZES, BIG ENGAGEMENT

80% of costs of traditional loyalty programs are the costs of prizes themselves. Gamification allows to cut this type of expenditure by even 100%. The explanation of this phenomenon is the fact that we value interesting challenges and the development of our competences much more than material prizes. Merely 2% of users of gamification platforms indicate real prizes as the main motivational factor. For the majority, the possibility of advancing to a higher level, collecting experience points and fast feedback on the progress made, have the strongest influence on their engagement.

INTUITIVE INTERFACE, DEVELOPED BACKEND

Well defined game mechanics, clearly specified objectives and conditions of success as well as simple gamer’s onboarding are basic factors without which no gamification program can be successful. Our gamification platform is based on a transparent interface and configurable backend of open architecture. It allows us to create challenges, define automated messages, determine the rules of granting points, levels and badges, and also to balance the game mechanics in response to changing business needs.

49% OF YOUR CLIENTS AND EMPLOYEES ARE GAMERS

According to recent studies, 49% of the developed countries’ population has a regular contact with computer games and an average gamer spends approximately 8 hours a week in a virtual game world. It means that 49% of us have elementary readiness to dedicate our time to interactions with a gamification platform, providing the game mechanics is engaging enough.
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